Product Design · UX Research
Northwind Banking
Reimagining everyday money management for a mobile-first generation.
- Client
- Northwind
- Year
- 2024
- Role
- Product Design · UX Research
Overview
Northwind is a digital bank built for people who grew up with their phone in hand. We rethought the core money-management experience from the ground up.
The challenge
Legacy banking apps overwhelm users with options. The goal was a calm, focused interface that surfaces the right action at the right time without sacrificing depth.
Outcome
The redesigned flows reduced time-to-transfer by 40% and lifted weekly active usage by 22% in the first quarter after launch.