Product Design · Prototyping
Maren Commerce
An editorial checkout flow that lifted conversion by 18%.
- Client
- Maren
- Year
- 2022
- Role
- Product Design · Prototyping
Overview
Maren is a fashion retailer with an editorial brand. We designed a checkout experience that felt as considered as the rest of the site.
The challenge
Cart abandonment was high. The checkout felt generic and disconnected from the brand. We reimagined it as a guided, editorial flow.
Outcome
The new checkout lifted conversion by 18% and reduced abandonment at the payment step significantly.